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Tressed to impress: Why we spend so much at the salon

01.01.70

A woman's crowning glory, her richest ornament, her beauteous tresses; it's more than just hair.

So it's no head-scratcher that despite this era of monetary troubles, we're not content with letting our hair grow out and our greys creep in. In fact, the business of styling hair appears to be flourishing in a receding economy.

To afford her habitual haircut, Donna-Michelle, a 42-year-old sales rep, will happily forsake a new pair of shoes or a night out. "But then I wouldn't go out anywhere if my hair looked bad," she says by phone from Wanaka, waiting to wash out the DIY dye she's painted on. "We want to feel good about ourselves, don't we?"

Having worked in hair salons, she knows the worth of a well-styled head and will make sacrifices to keep her locks coiffed - wearing them a little longer in an edgy cut and stretching her monthly salon appointments to six weeks, sometimes eight. She will even colour her own dark hair at home to "feel better" between cuts.

Source: New Zealand Herald